{"id":41965,"date":"2024-11-08T12:37:59","date_gmt":"2024-11-08T12:37:59","guid":{"rendered":"https:\/\/atmokpo.com\/w\/?p=41965"},"modified":"2024-11-26T06:35:25","modified_gmt":"2024-11-26T06:35:25","slug":"030-saas-%ed%8c%90%eb%a7%a4-%eb%b0%8f-%ec%98%81%ec%97%85-%ec%a0%84%eb%9e%b5-%ec%98%81%ec%97%85-%ec%84%b1%ea%b3%bc-%ec%b8%a1%ec%a0%95%ea%b3%bc-%eb%b6%84%ec%84%9d","status":"publish","type":"post","link":"https:\/\/atmokpo.com\/w\/41965\/","title":{"rendered":"030. SaaS \ud310\ub9e4 \ubc0f \uc601\uc5c5 \uc804\ub7b5, \uc601\uc5c5 \uc131\uacfc \uce21\uc815\uacfc \ubd84\uc11d"},"content":{"rendered":"

030. SaaS \ud310\ub9e4 \ubc0f \uc601\uc5c5 \uc804\ub7b5, \uc601\uc5c5 \uc131\uacfc \uce21\uc815\uacfc \ubd84\uc11d<\/h2>\n

SaaS(Software as a Service)\ub294 \ud074\ub77c\uc6b0\ub4dc \ucef4\ud4e8\ud305\uc758 \uc911\uc694\ud55c \ucd95\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc73c\uba70, \uae30\uc5c5\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud601\uc2e0\ud558\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c SaaS \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc131\uacf5\uc801\uc778 \ud310\ub9e4 \ubc0f \uc601\uc5c5 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 SaaS \ud310\ub9e4 \ubc0f \uc601\uc5c5 \uc804\ub7b5, \uadf8\ub9ac\uace0 \uc601\uc5c5 \uc131\uacfc \uce21\uc815\uacfc \ubd84\uc11d\uc5d0 \ub300\ud574 \uc0c1\uc138\ud558\uac8c \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

1. SaaS \ud310\ub9e4 \ubc0f \uc601\uc5c5 \uc804\ub7b5<\/h3>\n

1.1. \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \ud0c0\uac9f\ud305<\/h4>\n

\ud6a8\uacfc\uc801\uc778 SaaS \ud310\ub9e4 \uc804\ub7b5\uc740 \ucca0\uc800\ud55c \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc694\uad6c\uc0ac\ud56d\uc744 \ud30c\uc545\ud558\uace0, \uadf8\ub4e4\uc758 \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uad6c\uccb4\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ub610\ud55c \uc7a0\uc7ac \uace0\uac1d\uc758 \ud504\ub85c\ud544\uc744 \uc815\uc758\ud558\uace0, \uadf8\ub4e4\uc774 \uc788\ub294 \uc2dc\uc7a5 \uc138\uadf8\uba3c\ud2b8\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

1.2. \uac00\uce58 \uc81c\uc548 \uac1c\ubc1c<\/h4>\n

\uace0\uac1d\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \uac00\uce58 \uc81c\uc548(Value Proposition)\uc744 \uac1c\ubc1c\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc81c\ud488\uc774 \uace0\uac1d\uc758 \ubb38\uc81c\ub97c \uc5b4\ub5bb\uac8c \ud574\uacb0\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \uba85\ud655\ud558\uac8c \uc124\uba85\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud300 \ud611\uc5c5 \ub3c4\uad6c SaaS \uc81c\ud488\uc774 \uc788\ub2e4\uba74, ‘\uc2e4\uc2dc\uac04 \ud611\uc5c5\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \ud504\ub85c\uc81d\ud2b8 \ud6a8\uc728\uc131\uc744 30% \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4’\ub77c\ub294 \uc2dd\uc73c\ub85c \uad6c\uccb4\uc801\uc73c\ub85c \uc124\uba85\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

1.3. \ub2e4\uc591\ud55c \uc601\uc5c5 \ubaa8\ub378<\/h4>\n

SaaS \ube44\uc988\ub2c8\uc2a4\ub294 \uc5ec\ub7ec \uc601\uc5c5 \ubaa8\ub378\uc744 \ucc44\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. B2B(Business to Business), B2C(Business to Consumer), B2B2C(Business to Business to Consumer) \ubaa8\ub378 \ub4f1\uc774 \uc788\uc73c\uba70 \uac01\uac01\uc758 \ubaa8\ub378\uc5d0 \uc801\ud569\ud55c \ud310\ub9e4 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 B2B SaaS \uc81c\ud488\uc740 \uc9c1\uc811 \ud310\ub9e4\ud300\uc744 \ub450\uace0 \ub300\uaddc\ubaa8 \uae30\uc5c5\uc744 \ud0c0\uac9f\uc73c\ub85c \ud558\uc5ec \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ubc29\uc2dd\uc774 \ud6a8\uacfc\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

1.4. \uc778\ubc14\uc6b4\ub4dc\uc640 \uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305<\/h4>\n

\uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305(Inbound Marketing)\uacfc \uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305(Outbound Marketing)\uc744 \ud63c\ud569\ud558\uc5ec \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc774 \ubc14\ub78c\uc9c1\ud569\ub2c8\ub2e4. \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305\uc740 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, SEO(\uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654), \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305 \ub4f1\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uc790\ubc1c\uc801\uc73c\ub85c \uc811\uadfc\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ubc18\uba74 \uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305\uc740 \uc5c5\uc885\uc5d0 \ub9de\ub294 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc9c1\uc811 \uc5f0\ub77d\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n

1.5. \uace0\uac1d \uacbd\ud5d8 \ubc0f \uc720\uc9c0 \uad00\ub9ac<\/h4>\n

\uace0\uac1d \uacbd\ud5d8(Customer Experience, CX)\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \uac83\uc740 SaaS \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uacf5\uc5d0 \ud575\uc2ec\uc801\uc778 \uc694\uc18c\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubaa8\ub4e0 \uc811\uc810\uc744 \uad00\ub9ac\ud558\uace0, \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uc5ec \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\ud488 \uac1c\uc120\uc5d0 \ubc18\uc601\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c, \uace0\uac1d \uc720\uc9c0\uc728\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc815\uae30\uc801\uc778 \uad50\uc721, \uc9c0\uc6d0 \uc11c\ube44\uc2a4, \uc18c\ud1b5 \ucc44\ub110\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

2. \uc601\uc5c5 \uc131\uacfc \uce21\uc815<\/h3>\n

2.1. KPI \uc124\uc815<\/h4>\n

\uc601\uc5c5 \uc131\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574\uc11c\ub294 \uad6c\uccb4\uc801\uc778 KPI(Key Performance Indicators)\ub97c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc8fc\ub85c \uc0ac\uc6a9\ub418\ub294 KPI\ub294 \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9(CAC), \uace0\uac1d \ud3c9\uc0dd \uac00\uce58(LTV), \uc6d4\uac04 \ubc18\ubcf5 \uc218\uc775(MRR) \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uac01 KPI\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc744 \uce21\uc815\ud558\uace0, \uc804\ub7b5\uc744 \uc870\uc815\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc9c0\ud45c\uac00 \ub429\ub2c8\ub2e4.<\/p>\n

2.2. CRM \uc2dc\uc2a4\ud15c \ud65c\uc6a9<\/h4>\n

CRM(Customer Relationship Management) \uc2dc\uc2a4\ud15c\uc744 \ub3c4\uc785\ud574 \uace0\uac1d \ub370\uc774\ud130\ub97c \uad00\ub9ac\ud558\uace0 \ubd84\uc11d\ud558\ub294 \uac83\uc740 \uc601\uc5c5 \uc131\uacfc \uce21\uc815\uc5d0 \ub9e4\uc6b0 \uc720\uc6a9\ud569\ub2c8\ub2e4. \uac10\uc0ac\ub418\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uac31\uc2e0\ub41c \uace0\uac1d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc601\uc5c5 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \uae30\ub85d\ud558\uace0, \ud5a5\ud6c4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

2.3. \uace0\uac1d \ud53c\ub4dc\ubc31 \ubd84\uc11d<\/h4>\n

\uace0\uac1d\uc758 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\ub294 \uac83\uc740 \uc601\uc5c5 \uc804\ub7b5\uc5d0 \uc911\uc694\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. NPS(Net Promoter Score), CSAT(Customer Satisfaction Score) \ub4f1\uc758 \uc9c0\ud45c\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\ub97c \uce21\uc815\ud558\uace0, \ud544\uc694\ud55c \uac1c\uc120 \uc0ac\ud56d\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc194\uc9c1\ud55c \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud658\uacbd\uc744 \uc870\uc131\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

3. \uc601\uc5c5 \uc131\uacfc \ubd84\uc11d<\/h3>\n

3.1. \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815<\/h4>\n

\uc601\uc5c5 \uc131\uacfc\ub97c \ubd84\uc11d\ud560 \ub54c\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac\uacb0\uc815\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubb38\uc81c\uc810\uc744 \ud30c\uc545\ud558\uace0, \uadf8\uc5d0 \ub300\ud55c \ud574\uacb0\ucc45\uc744 \uc81c\uc2dc\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud2b9\uc815 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \uace0\uac1d \uc804\ud658\uc728\uc774 \ub0ae\ub2e4\uba74 \uadf8 \uc6d0\uc778\uc744 \ubd84\uc11d\ud558\uace0 \uc804\ub7b5\uc744 \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

3.2. \uacbd\uc7c1 \ubd84\uc11d<\/h4>\n

\uacbd\uc7c1\uc0ac\uc758 \uc601\uc5c5 \uc131\uacfc\uc640 \uc804\ub7b5\uc744 \ubd84\uc11d\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc744 \ud30c\uc545\ud558\uc5ec \uc790\uc2e0\uc758 \uc804\ub7b5\uc5d0 \ubc18\uc601\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ud3ec\uc9c0\uc154\ub2dd\uc744 \uac15\ud654\ud558\uace0 \uace0\uac1d\uc5d0 \ub300\ud55c \ucc28\ubcc4\uc810\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub85c \uc0bc\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3.3. \uc601\uc5c5 \ud300 \uc131\uacfc \ud3c9\uac00<\/h4>\n

\uc601\uc5c5 \ud300\uc758 \uc131\uacfc \ub610\ud55c \uc815\uae30\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uace0 \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4. \uac1c\ubcc4 \uc601\uc5c5 \uc0ac\uc6d0\uc758 \uc131\uacfc\ub97c \ube44\uad50\ud558\uace0, \uc5b4\ub5a4 \uc804\ub7b5\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778\uc9c0\ub97c \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \ud300\uc758 \uc804\uccb4\uc801\uc778 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uc815\uae30\uc801\uc778 \ud53c\ub4dc\ubc31\uacfc \ud3c9\uac00 \uccb4\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

4. \uacb0\ub860<\/h3>\n

SaaS \ud310\ub9e4 \ubc0f \uc601\uc5c5 \uc804\ub7b5\uc740 \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \ud0c0\uac9f\ud305, \uac00\uce58 \uc81c\uc548 \uac1c\ubc1c, \ub2e4\uc591\ud55c \uc601\uc5c5 \ubaa8\ub378 \uc218\ub9bd, \uc778\ubc14\uc6b4\ub4dc \ubc0f \uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305\uc758 \uc870\ud654, \uadf8\ub9ac\uace0 \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac\uac00 \uc8fc\uc694 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc601\uc5c5 \uc131\uacfc\ub97c \uce21\uc815\ud558\uace0 \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc740 KPI \uc124\uc815, CRM \uc2dc\uc2a4\ud15c \ud65c\uc6a9, \uace0\uac1d \ud53c\ub4dc\ubc31 \ubd84\uc11d \ub4f1\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\uc5d0 \uadfc\uac70\ud55c \uc758\uc0ac\uacb0\uc815\uacfc \uacbd\uc7c1 \ubd84\uc11d, \ud300 \uc131\uacfc \ud3c9\uac00\ub97c \ud1b5\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uc804\ub7b5\uc744 \uc870\uc815\ud558\uace0 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uad6d, \uc774\ub7ec\ud55c \ubaa8\ub4e0 \uacfc\uc815\uc740 \uace0\uac1d\uc758 \ub2e4\uc591\ud55c \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\uace0, \uc720\uc9c0\uc728\uc744 \ub192\uc774\uba70, \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uacf5\uc801\uc778 \uc131\uc7a5\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

030. SaaS \ud310\ub9e4 \ubc0f \uc601\uc5c5 \uc804\ub7b5, \uc601\uc5c5 \uc131\uacfc \uce21\uc815\uacfc \ubd84\uc11d SaaS(Software as a Service)\ub294 \ud074\ub77c\uc6b0\ub4dc \ucef4\ud4e8\ud305\uc758 \uc911\uc694\ud55c \ucd95\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc73c\uba70, \uae30\uc5c5\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud601\uc2e0\ud558\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c SaaS \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc131\uacf5\uc801\uc778 \ud310\ub9e4 \ubc0f \uc601\uc5c5 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 SaaS \ud310\ub9e4 \ubc0f \uc601\uc5c5 \uc804\ub7b5, \uadf8\ub9ac\uace0 \uc601\uc5c5 \uc131\uacfc \uce21\uc815\uacfc \ubd84\uc11d\uc5d0 \ub300\ud574 \uc0c1\uc138\ud558\uac8c \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. … \ub354 \ubcf4\uae30 “030. SaaS \ud310\ub9e4 \ubc0f \uc601\uc5c5 \uc804\ub7b5, \uc601\uc5c5 \uc131\uacfc \uce21\uc815\uacfc \ubd84\uc11d”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[237],"tags":[],"class_list":["post-41965","post","type-post","status-publish","format-standard","hentry","category-saas"],"yoast_head":"\n030. 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