{"id":41973,"date":"2024-11-08T12:38:02","date_gmt":"2024-11-08T12:38:02","guid":{"rendered":"https:\/\/atmokpo.com\/w\/?p=41973"},"modified":"2024-11-26T06:35:22","modified_gmt":"2024-11-26T06:35:22","slug":"034-saas-%ec%84%b1%ea%b3%bc-%ec%b8%a1%ec%a0%95-%ec%a7%80%ed%91%9ckpis-%ed%95%b5%ec%8b%ac-%ec%84%b1%ea%b3%bc-%ec%a7%80%ed%91%9ccrm-mrr-arr-%eb%93%b1-%ec%9d%b4%ed%95%b4%ed%95%98%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/atmokpo.com\/w\/41973\/","title":{"rendered":"034. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs), \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(CRM, MRR, ARR \ub4f1) \uc774\ud574\ud558\uae30"},"content":{"rendered":"<p>SaaS(Software as a Service) \ubaa8\ub378\uc740 \ud604\ub300 \uae30\uc5c5\uc5d0\uc11c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc758 \ud601\uc2e0\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. SaaS\ub294 \ud074\ub77c\uc6b0\ub4dc \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc11c\ube44\uc2a4 \ud615\ud0dc\ub85c \uc81c\uacf5\ud558\uc5ec, \uc0ac\uc6a9\uc790\ub294 \uc9c1\uc811 \uad6c\ub9e4\ud558\uc5ec \uc124\uce58\ud560 \ud544\uc694 \uc5c6\uc774 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0\uc11c \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(Key Performance Indicators, KPIs)\ub294 \uc11c\ube44\uc2a4\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \ud3c9\uac00\ud558\uace0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ubcf8 \ud3ec\uc2a4\ud305\uc5d0\uc11c\ub294 SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c\uc758 \uc815\uc758\uc640 \uc911\uc694\uc131, \uadf8\ub9ac\uace0 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(CRM, MRR, ARR \ub4f1)\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>1. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs)\uc758 \uc911\uc694\uc131<\/h2>\n<p>SaaS \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uce21\uc815\ud558\uae30 \uc704\ud574\uc11c\ub294 \ub2e4\uc591\ud55c KPIs\ub97c \uc774\ud574\ud558\uace0 \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4. KPIs\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uc9c4\ud589 \uc0c1\ud669\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \ub3c4\uad6c\ub85c, \uc62c\ubc14\ub978 KPI\ub97c \uc124\uc815\ud558\uba74 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. SaaS \ubaa8\ub378\uc5d0\uc11c\ub294 \uace0\uac1d\uc758 \uc720\uc9c0\uc728, \uc218\uc775 \uc131\uc7a5, \uc6b4\uc601 \ud6a8\uc728\uc131 \ub4f1 \uc5ec\ub7ec \uce21\uba74\uc5d0\uc11c \uc131\uacfc\ub97c \uce21\uc815\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>1.1 KPI \uc124\uc815\uc758 \ubaa9\uc801<\/h3>\n<ul>\n<li><strong>\ubaa9\ud45c \uc124\uc815:<\/strong> \uba85\ud655\ud55c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc131\uacfc \ud3c9\uac00:<\/strong> \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc8fc\uae30\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uc5ec \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc758\uc0ac \uacb0\uc815:<\/strong> \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ud1b5\ud574 \ub9ac\uc2a4\ud06c\ub97c \ucd5c\uc18c\ud654\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2>2. \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPIs) \uc774\ud574\ud558\uae30<\/h2>\n<p>SaaS \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0\uc11c \uc5ec\ub7ec \uac00\uc9c0 KPI\uac00 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uadf8 \uc911\uc5d0\uc11c\ub3c4 \ud2b9\ud788 \uc911\uc694\ud55c \uba87 \uac00\uc9c0\ub97c \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uc9c0\ud45c\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \uac74\uac15\uc131\uacfc \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \uac00\ub2a0\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<h3>2.1 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM)<\/h3>\n<p>CRM(Customer Relationship Management)\uc740 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uc804\ub7b5\uacfc \uae30\uc220\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. SaaS \uae30\uc5c5\uc740 \uace0\uac1d \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \uc774\ud0c8\ub960\uc744 \uc904\uc774\ub294 \ub370 \uc8fc\ub825\ud574\uc57c \ud569\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc744 \uad00\ub9ac\ud558\uace0 \uace0\uac1d \uc815\ubcf4\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uc800\uc7a5\ud558\uc5ec, \uace0\uac1d\uc758 \uad6c\ub9e4 \ud328\ud134\uc774\ub098 \uc120\ud638\ub3c4\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>2.2 \uc6d4 \ubc18\ubcf5 \uc218\uc775(MRR)<\/h3>\n<p>MRR(Monthly Recurring Revenue)\uc740 \ub9e4\uc6d4 \ubc18\ubcf5\uc801\uc73c\ub85c \ubc1c\uc0dd\ud558\ub294 \uc218\uc775\uc744 \uce21\uc815\ud558\ub294 \uc9c0\ud45c\ub85c, SaaS \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc911\uc694\ud569\ub2c8\ub2e4. MRR\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc758 \uc720\uce58, \uae30\uc874 \uace0\uac1d\uc758 \uc774\ud0c8, \uc5c5\uadf8\ub808\uc774\ub4dc \ubc0f \ub2e4\uc6b4\uadf8\ub808\uc774\ub4dc \ub4f1 \ubaa8\ub4e0 \ubcc0\uc218\ub97c \ud3ec\ud568\ud558\uc5ec \uc6d4 \ub2e8\uc704\ub85c \uacc4\uc0b0\ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc6d4\ubcc4 \uc218\uc775 \ucd94\uc138\ub97c \ud30c\uc545\ud558\uace0, \ubbf8\ub798 \uc218\uc775\uc744 \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>MRR \uacc4\uc0b0 \uc608\uc81c:<\/strong><\/p>\n<pre>\nMRR = (\uad6c\ub3c5\ub8cc x \uad6c\ub3c5\uc790 \uc218) + (\ucd94\uac00 \uc218\uc775 - \uc774\ud0c8 \uc218\uc775)\n\uc608\uc2dc: \n\uad6c\ub3c5\ub8cc\uac00 $100\uc778 \uc11c\ube44\uc2a4\uc5d0 50\uba85\uc758 \uace0\uac1d\uc774 \uac00\uc785\ud574 \uc788\uc744 \uacbd\uc6b0 MRR\uc740 \n100 x 50 = $5000\uc785\ub2c8\ub2e4.\n<\/pre>\n<h3>2.3 \uc5f0\uac04 \ubc18\ubcf5 \uc218\uc775(ARR)<\/h3>\n<p>ARR(Annual Recurring Revenue)\uc740 \uc5f0\uac04 \ubc18\ubcf5\uc801\uc73c\ub85c \ubc1c\uc0dd\ud558\ub294 \uc218\uc775\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. ARR\uc740 MRR\uc744 12\uac1c\uc6d4 \uacf1\ud558\uc5ec \uacc4\uc0b0\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc7a5\uae30\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc608\uce21\uacfc \uc804\ub7b5 \uc218\ub9bd\uc5d0 \uc720\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>ARR \uacc4\uc0b0 \uc608\uc81c:<\/strong><\/p>\n<pre>\nARR = MRR x 12\n\uc608\uc2dc: \nMRR\uc774 $5000\uc77c \uacbd\uc6b0 ARR\uc740 \n5000 x 12 = $60000\uc785\ub2c8\ub2e4.\n<\/pre>\n<h3>2.4 \uace0\uac1d \uc720\uce58 \ube44\uc6a9(CAC)<\/h3>\n<p>CAC(Customer Acquisition Cost)\ub294 \uace0\uac1d \ud55c \uba85\uc744 \uc720\uce58\ud558\uae30 \uc704\ud574 \uc18c\uc694\ub41c \ube44\uc6a9\uc744 \uc0b0\ucd9c\ud569\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>CAC \uacc4\uc0b0 \uc608\uc81c:<\/strong><\/p>\n<pre>\nCAC = \ucd1d \ub9c8\ucf00\ud305 \ube44\uc6a9 \/ \uc2e0\uaddc \uace0\uac1d \uc218\n\uc608\uc2dc: \n\ud55c \ub2ec \ub3d9\uc548 \ub9c8\ucf00\ud305\uc5d0 $20000\uc744 \uc9c0\ucd9c\ud588\uc73c\uba70, \uc774\ub85c \uc778\ud574 200\uba85\uc758 \uc2e0\uaddc \uace0\uac1d\uc774 \uc720\uce58\ub41c \uacbd\uc6b0, \nCAC\ub294 \n20000 \/ 200 = $100\uc785\ub2c8\ub2e4.\n<\/pre>\n<h3>2.5 \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV)<\/h3>\n<p>LTV(Customer Lifetime Value)\ub294 \uace0\uac1d\uc774 \uae30\uc5c5\uacfc\uc758 \uad00\uacc4\ub97c \uc720\uc9c0\ud558\ub294 \ub3d9\uc548 \ubc1c\uc0dd\uc2dc\ud0a4\ub294 \uc804\uccb4 \uc218\uc775\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. LTV\ub97c \ub192\uc774\ub294 \uac83\uc740 \uc7a5\uae30\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uac00\uc838\uc624\ub294 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>LTV \uacc4\uc0b0 \uc608\uc81c:<\/strong><\/p>\n<pre>\nLTV = \uace0\uac1d\uc758 \ud3c9\uade0 \uad6c\ub9e4 \uae08\uc561 x \ud3c9\uade0 \uace0\uac1d \uc720\uc9c0 \uae30\uac04\n\uc608\uc2dc: \n\uace0\uac1d\uc774 \ub9e4\ub144 $300\ub97c \uc9c0\ucd9c\ud558\uace0 \ud3c9\uade0\uc801\uc73c\ub85c 5\ub144\uac04 \uc9c0\uc18d\uc801\uc73c\ub85c \uac70\ub798\ud560 \uacbd\uc6b0, \nLTV\ub294 \n300 x 5 = $1500\uc785\ub2c8\ub2e4.\n<\/pre>\n<h2>3. KPI \uad00\ub9ac \ubc0f \ud65c\uc6a9 \uc804\ub7b5<\/h2>\n<p>SaaS \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c KPI\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0 \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \uba87 \uac00\uc9c0 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. KPI\ub294 \uc815\uae30\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \uc801\uc808\ud55c \uc870\uce58\ub97c \ucde8\ud568\uc73c\ub85c\uc368 \ube44\uc988\ub2c8\uc2a4 \ucd5c\uc801\ud654\ub97c \ub3c4\ubaa8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>3.1 \uc815\uae30\uc801\uc778 KPI \uac80\ud1a0<\/h3>\n<p>KPI\ub294 \ub2e8\uc9c0 \uc124\uc815\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \uc218\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. SaaS \uae30\uc5c5\uc740 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc774\ub098 \uace0\uac1d \uc694\uad6c\uc0ac\ud56d \ubcc0\ud654\uc5d0 \ub530\ub77c KPIs\ub97c \uc870\uc815\ud574\uc57c \ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>3.2 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815<\/h3>\n<p>\uc218\uc9d1\ub41c KPI \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc804\ub7b5\uc758 \ud6a8\uacfc\uc131\uc744 \ud3c9\uac00\ud558\uace0, \ud544\uc694\ud55c \uacbd\uc6b0 \uc989\uac01\uc801\uc778 \uac1c\uc120 \ud65c\ub3d9\uc744 \ud1b5\ud574 \ud6a8\uc728\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>3.3 \ud300 \uac04\uc758 KPI \uacf5\uc720<\/h3>\n<p>\uac01 \ud300 \uac04\uc758 KPI\ub97c \uacf5\uc720\ud558\uace0, \ud300 \uac04\uc758 \ud611\uc5c5\uc744 \ucd09\uc9c4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uac01 \ud300\uc774 \ubaa9\ud45c\ub97c \uc774\ud574\ud558\uace0 \uacf5\uc720\ud560\uc218\ub85d \ud1b5\ud569\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4 \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uacb0\ub860<\/h2>\n<p>SaaS \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uacfc \uce21\uc815\uc740 \uae30\uc5c5\uc758 \uc131\uacf5\uc5d0 \uc788\uc5b4 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM), \uc6d4 \ubc18\ubcf5 \uc218\uc775(MRR), \uc5f0\uac04 \ubc18\ubcf5 \uc218\uc775(ARR), \uace0\uac1d \uc720\uce58 \ube44\uc6a9(CAC), \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV) \ub4f1\uc758 KPIs\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ub354 \ub098\uc740 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0, \uace0\uac1d\uc758 \uae30\ub300\ub97c \ucda9\uc871\uc2dc\ud0a4\uba70, \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc774\ub8f0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298 \uc18c\uac1c\ud55c KPI\ub4e4\uc744 \ubc14\ud0d5\uc73c\ub85c \uc5ec\ub7ec\ubd84\uc758 SaaS \ube44\uc988\ub2c8\uc2a4\ub97c \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ucf1c \ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<p>\uac10\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SaaS(Software as a Service) \ubaa8\ub378\uc740 \ud604\ub300 \uae30\uc5c5\uc5d0\uc11c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc758 \ud601\uc2e0\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. SaaS\ub294 \ud074\ub77c\uc6b0\ub4dc \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc11c\ube44\uc2a4 \ud615\ud0dc\ub85c \uc81c\uacf5\ud558\uc5ec, \uc0ac\uc6a9\uc790\ub294 \uc9c1\uc811 \uad6c\ub9e4\ud558\uc5ec \uc124\uce58\ud560 \ud544\uc694 \uc5c6\uc774 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0\uc11c \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(Key Performance Indicators, KPIs)\ub294 \uc11c\ube44\uc2a4\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \ud3c9\uac00\ud558\uace0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ubcf8 \ud3ec\uc2a4\ud305\uc5d0\uc11c\ub294 SaaS \uc131\uacfc &hellip; <a href=\"https:\/\/atmokpo.com\/w\/41973\/\" class=\"more-link\">\ub354 \ubcf4\uae30<span class=\"screen-reader-text\"> &#8220;034. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs), \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(CRM, MRR, ARR \ub4f1) \uc774\ud574\ud558\uae30&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[237],"tags":[],"class_list":["post-41973","post","type-post","status-publish","format-standard","hentry","category-saas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>034. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs), \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(CRM, MRR, ARR \ub4f1) \uc774\ud574\ud558\uae30 - \ub77c\uc774\ube0c\uc2a4\ub9c8\ud2b8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atmokpo.com\/w\/41973\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"034. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs), \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(CRM, MRR, ARR \ub4f1) \uc774\ud574\ud558\uae30 - \ub77c\uc774\ube0c\uc2a4\ub9c8\ud2b8\" \/>\n<meta property=\"og:description\" content=\"SaaS(Software as a Service) \ubaa8\ub378\uc740 \ud604\ub300 \uae30\uc5c5\uc5d0\uc11c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc758 \ud601\uc2e0\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. SaaS\ub294 \ud074\ub77c\uc6b0\ub4dc \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc11c\ube44\uc2a4 \ud615\ud0dc\ub85c \uc81c\uacf5\ud558\uc5ec, \uc0ac\uc6a9\uc790\ub294 \uc9c1\uc811 \uad6c\ub9e4\ud558\uc5ec \uc124\uce58\ud560 \ud544\uc694 \uc5c6\uc774 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0\uc11c \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(Key Performance Indicators, KPIs)\ub294 \uc11c\ube44\uc2a4\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \ud3c9\uac00\ud558\uace0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ubcf8 \ud3ec\uc2a4\ud305\uc5d0\uc11c\ub294 SaaS \uc131\uacfc &hellip; \ub354 \ubcf4\uae30 &quot;034. 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SaaS(Software as a Service)\ub294 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5 \ubaa8\ub378\ub85c, \uc0ac\uc6a9\uc790\uac00 \uc124\uce58\ub098 \uc720\uc9c0\ubcf4\uc218\uc758 \ubd80\ub2f4 \uc5c6\uc774 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub378\uc740 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\uc774 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uacfc \ub370\uc774\ud130\ub97c \uc911\uc559\uc5d0\uc11c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud3b8\ub9ac\ud568\uacfc \uc6d0\ud65c\ud55c \uc5c5\ub370\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. 2. \uc0ac\uc6a9\uc790 \uacbd\ud5d8(UX)\uc758\u2026","rel":"","context":"&quot;Saas&quot;\uc5d0\uc11c","block_context":{"text":"Saas","link":"https:\/\/atmokpo.com\/w\/category\/saas\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":41939,"url":"https:\/\/atmokpo.com\/w\/41939\/","url_meta":{"origin":41973,"position":1},"title":"017. 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