{"id":41975,"date":"2024-11-08T12:38:03","date_gmt":"2024-11-08T12:38:03","guid":{"rendered":"https:\/\/atmokpo.com\/w\/?p=41975"},"modified":"2024-11-26T06:35:22","modified_gmt":"2024-11-26T06:35:22","slug":"035-saas-%ec%84%b1%ea%b3%bc-%ec%b8%a1%ec%a0%95-%ec%a7%80%ed%91%9ckpis-%eb%8d%b0%ec%9d%b4%ed%84%b0-%eb%b6%84%ec%84%9d%ec%9d%84-%ed%86%b5%ed%95%9c-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ec%9d%b8","status":"publish","type":"post","link":"https:\/\/atmokpo.com\/w\/41975\/","title":{"rendered":"035. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs), \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8 \ub3c4\ucd9c"},"content":{"rendered":"<div class=\"post\">\n<p>\n        Software as a Service (SaaS) \ubaa8\ub378\uc774 \uc810\uc810 \ub354 \uc778\uae30\ub97c \ub04c\uace0 \uc788\ub294 \uc9c0\uae08, \uae30\uc5c5\ub4e4\uc740 \uc774 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc81c\uacf5\ub418\ub294 \uc11c\ube44\uc2a4\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud558\uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \uac83\uc774 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(Key Performance Indicators, KPIs)\ub294 \uc774\ub7ec\ud55c \ubd84\uc11d\uc758 \ud575\uc2ec\uc801 \uc694\uc18c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 SaaS \uae30\uc5c5\uc774 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub2e4\uc591\ud55c KPIs, \uc774\ub7ec\ud55c \uc9c0\ud45c\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\uc2dd, \uadf8\ub9ac\uace0 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \uc758\uc0ac \uacb0\uc815\uc758 \uc911\uc694\uc131\uc744 \ub2e4\ub8f0 \uac83\uc785\ub2c8\ub2e4.\n    <\/p>\n<h2>1. SaaS KPIs\uc758 \uc911\uc694\uc131<\/h2>\n<p>\n        KPIs\ub294 \uae30\uc5c5\uc758 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc5bc\ub9c8\ub098 \uc798 \ud558\uace0 \uc788\ub294\uc9c0\ub97c \uce21\uc815\ud558\uae30 \uc704\ud55c \uc9c0\ud45c\ub85c, SaaS \uae30\uc5c5\uc5d0 \uc788\uc5b4 KPIs\ub294 \uc11c\ube44\uc2a4\uc758 \uc131\uc7a5, \uc218\uc775\uc131, \uace0\uac1d \ub9cc\uc871\ub3c4 \ub4f1\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. SaaS \uae30\uc5c5\ub4e4\uc740 \uc815\uae30\uc801\uc778 \uad6c\ub3c5 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\ubbc0\ub85c \uace0\uac1d \uc720\uc9c0\uc728\uacfc \uac19\uc740 \uc7a5\uae30\uc801\uc778 \uc9c0\ud45c\uac00 \ub354\uc6b1 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 section\uc5d0\uc11c\ub294 \uac00\uc7a5 \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 SaaS KPIs\ub97c \uc18c\uac1c\ud558\uace0 \uadf8 \uc911\uc694\uc131\uc744 \uc124\uba85\ud569\ub2c8\ub2e4.\n    <\/p>\n<h3>1.1 MRR(\uc6d4 \ubc18\ubcf5 \uc218\uc775)<\/h3>\n<p>\n        MRR\uc740 Monthly Recurring Revenue\uc758 \uc57d\uc790\ub85c, \ub9e4\ub2ec \uaddc\uce59\uc801\uc73c\ub85c \ubc1c\uc0dd\ud558\ub294 \uc218\uc775\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. SaaS \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c\ub294 \uace0\uac1d\uc774 \uad6c\ub3c5 \uc694\uae08\uc744 \ub9e4\ub2ec \uc9c0\ubd88\ud558\uae30 \ub54c\ubb38\uc5d0 MRR\uc740 \uae30\uc5c5\uc758 \uc7ac\uc815 \uac74\uac15\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc8fc\uc694 \uc9c0\ud45c\uc785\ub2c8\ub2e4. MRR\uc744 \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<ul>\n<li>\uc2e0\uaddc \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ubc1c\uc0dd\ud558\ub294 \uc218\uc775<\/li>\n<li>\uae30\uc874 \uace0\uac1d\uc758 \uc5c5\uc140 \ub610\ub294 \ud06c\ub85c\uc2a4\uc140\ub85c \uc778\ud55c \ucd94\uac00 \uc218\uc775<\/li>\n<li>\uad6c\ub3c5 \ucde8\uc18c\ub85c \uc778\ud55c \uc190\uc2e4 \uc218\uc775<\/li>\n<\/ul>\n<p>\n        \uc608\ub97c \ub4e4\uc5b4, \ud55c SaaS \uae30\uc5c5\uc774 \ud55c \ub2ec\uc5d0 100\uba85\uc758 \uace0\uac1d\uc774 \uac01\uac01 50\ub2ec\ub7ec\uc758 \uc694\uae08\uc744 \uc9c0\ubd88\ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 MRR\uc740 100 x 50 = 5,000\ub2ec\ub7ec\uac00 \ub429\ub2c8\ub2e4.\n    <\/p>\n<h3>1.2 CAC(\uace0\uac1d \ud68d\ub4dd \ube44\uc6a9)<\/h3>\n<p>\n        CAC\ub294 Customer Acquisition Cost\uc758 \uc57d\uc790\ub85c, \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud68d\ub4dd\ud558\ub294 \ub370 \ub4dc\ub294 \ud3c9\uade0 \ube44\uc6a9\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774 \ube44\uc6a9\uc5d0 \uad11\uace0\ube44, \uc601\uc5c5\uc778\ub825 \ube44\uc6a9, \ub9c8\ucf00\ud305 \ube44\uc6a9 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. CAC\ub97c \uce21\uc815\ud558\ub294 \uacf5\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<p>\n<strong>CAC = \ucd1d \ub9c8\ucf00\ud305 \ube44\uc6a9 \/ \uc2e0\uaddc \uace0\uac1d \uc218<\/strong>\n<\/p>\n<p>\n        \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9\uc774 \uc9c0\ub098\uce58\uac8c \ub192\uc73c\uba74, \uc774\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud55c SaaS \uae30\uc5c5\uc774 \uc9c0\ub09c \ubd84\uae30\uc5d0 10,000\ub2ec\ub7ec\ub97c \ub9c8\ucf00\ud305\uc5d0 \uc4f0\uace0, \uadf8 \uacb0\uacfc\ub85c 50\uba85\uc758 \uc2e0\uaddc \uace0\uac1d\uc744 \uc5bb\uc5c8\ub2e4\uba74, CAC\ub294 10,000 \/ 50 = 200\ub2ec\ub7ec\uac00 \ub429\ub2c8\ub2e4.\n    <\/p>\n<h3>1.3 \uace0\uac1d \uc774\ud0c8\ub960 (Churn Rate)<\/h3>\n<p>\n        \uace0\uac1d \uc774\ud0c8\ub960\uc740 \uc77c\uc815 \uae30\uac04 \ub0b4\uc5d0 \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud55c \uace0\uac1d\uc758 \ube44\uc728\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub098\ud0c0\ub0b4\uae30 \ub54c\ubb38\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d \uc774\ud0c8\ub960\uc744 \uacc4\uc0b0\ud558\ub294 \uacf5\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<p>\n<strong>Churn Rate = (\uc774\ud0c8 \uace0\uac1d \uc218 \/ \uc804\uccb4 \uace0\uac1d \uc218) x 100<\/strong>\n<\/p>\n<p>\n        \uc608\ub97c \ub4e4\uc5b4, \ud55c SaaS \uae30\uc5c5\uc5d0 1,000\uba85\uc758 \uace0\uac1d\uc774 \uc788\uace0 \uadf8 \uac00\uc6b4\ub370 10\uba85\uc774 \ud55c \ub2ec \ub0b4\uc5d0 \uc774\ud0c8\ud588\ub2e4\uba74, \uc774\ud0c8\ub960\uc740 (10 \/ 1000) x 100 = 1%\uac00 \ub429\ub2c8\ub2e4.\n    <\/p>\n<h3>1.4 \uace0\uac1d \uc0dd\uc560 \uac00\uce58 (LTV)<\/h3>\n<p>\n        \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub294 \uace0\uac1d\uc774 \uae30\uc5c5\uacfc\uc758 \uad00\uacc4\ub97c \uc720\uc9c0\ud558\ub294 \ub3d9\uc548 \ubc1c\uc0dd\ud558\ub294 \uc218\uc775\uc758 \ucd1d\ud569\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. LTV\ub294 \uace0\uac1d\uc758 \uac00\uce58\ub97c \uc774\ud574\ud558\uace0 CAC\uc640 \ube44\uad50\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \uacc4\uc0b0\ud558\ub294 \uacf5\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<p>\n<strong>LTV = MRR x \uace0\uac1d\uc758 \ud3c9\uade0 \uc720\uc9c0 \uae30\uac04<\/strong>\n<\/p>\n<p>\n        \ub9cc\uc57d MRR\uc774 50\ub2ec\ub7ec\uc774\uace0 \uace0\uac1d\uc758 \ud3c9\uade0 \uc720\uc9c0 \uae30\uac04\uc774 24\uac1c\uc6d4\uc774\ub77c\uba74, LTV\ub294 50 x 24 = 1,200\ub2ec\ub7ec\uac00 \ub429\ub2c8\ub2e4.\n    <\/p>\n<h2>2. \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \uc778\uc0ac\uc774\ud2b8 \ub3c4\ucd9c<\/h2>\n<p>\n        \uc774\uc81c KPIs\uc758 \uc911\uc694\uc131\uacfc \uce21\uc815 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc558\uc73c\ub2c8, \uc774\ub97c \ud1b5\ud574 \uc5b4\ub5bb\uac8c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \ubd84\uc11d\uc740 \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc758\ubbf8 \uc788\ub294 \uc815\ubcf4\ub97c \uc0dd\uc131\ud558\uace0 \uc774\ub97c \ud1b5\ud574 \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc744 \uc9c0\uc6d0\ud558\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4.\n    <\/p>\n<h3>2.1 \ub370\uc774\ud130 \uc2dc\uac01\ud654<\/h3>\n<p>\n        \ub370\uc774\ud130 \uc2dc\uac01\ud654\ub294 \ubcf5\uc7a1\ud55c \ub370\uc774\ud130\ub97c \uc774\ud574\ud558\uae30 \uc27d\uac8c \ub9cc\ub4e4\uc5b4 \uc8fc\uba70, KPI\ub97c \ubd84\uc11d\ud560 \ub54c \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub2e4\uc591\ud55c KPIs\ub97c \ucc28\ud2b8\ub098 \uadf8\ub798\ud504 \ud615\ud0dc\ub85c \ud45c\ud604\ud568\uc73c\ub85c\uc368 \ud575\uc2ec \uc131\uacfc \uc601\uc5ed\uc744 \uc27d\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<p>\n        \ub300\uc2dc\ubcf4\ub4dc \ud234(\uc608: Tableau, Power BI \ub4f1)\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc6b0\ub9ac\uc758 KPIs\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uc2dc\uac01\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ub840\ub85c MRR, CAC, Churn Rate\ub97c \uadf8\ub798\ud53d\uc73c\ub85c \ud45c\uc2dc\ud558\uc5ec \ubcc0\ud654 \ucd94\uc138\ub97c \ud55c\ub208\uc5d0 \ubcfc \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ube60\ub978 \uc758\uc0ac \uacb0\uc815\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<h3>2.2 \uc608\uce21 \ubd84\uc11d<\/h3>\n<p>\n        \ub370\uc774\ud130 \ubd84\uc11d\uc758 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uce21\uba74\uc740 \uc608\uce21 \ubd84\uc11d(Predictive Analytics)\uc785\ub2c8\ub2e4. \uc608\uce21 \ubd84\uc11d\uc740 \uacfc\uac70\uc758 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ubbf8\ub798\uc758 \uacbd\ud5a5\uacfc \uac00\ub2a5\uc131\uc744 \uc608\uce21\ud558\ub294 \uae30\uc220\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d \uc774\ud0c8\ub960\uc744 \ubbf8\ub9ac \ud30c\uc545\ud558\uace0 \uc774\ub97c \uc904\uc774\uae30 \uc704\ud55c \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<p>\n        \uc608\ub97c \ub4e4\uc5b4, \uace0\uac1d\uc774 \ud2b9\uc815 \uae30\ub2a5\uc744 \uc790\uc8fc \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uac70\ub098 \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ubd88\ub9cc\uc744 \uc790\uc8fc \uc81c\uae30\ud560 \uacbd\uc6b0, \uadf8 \uace0\uac1d\uc774 \ud5a5\ud6c4 \uc774\ud0c8\ud560 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4\ub294 \uc2e0\ud638\ub85c \ud574\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uac70\ub098 \ucd94\uac00 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uace0\uac1d \uc720\uc9c0\ub97c \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<h3>2.3 \uc138\uadf8\uba58\ud14c\uc774\uc158 \ubd84\uc11d<\/h3>\n<p>\n        \uc138\uadf8\uba58\ud14c\uc774\uc158 \ubd84\uc11d\uc740 \uace0\uac1d\uc744 \ub2e4\uc591\ud55c \ud2b9\uc131\uc5d0 \ub530\ub77c \uadf8\ub8f9\ud654\ud558\ub294 \uacfc\uc815\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \uad6c\ub9e4 \ud328\ud134, \uc120\ud638\ub3c4, \ud589\ub3d9 \ub4f1\uc744 \uae30\uc900\uc73c\ub85c \uc138\ubd84\ud654\ud568\uc73c\ub85c\uc368 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<p>\n        \uc608\ub97c \ub4e4\uc5b4, \uae30\ubcf8 \uc694\uae08\uc81c \uc0ac\uc6a9 \uace0\uac1d\uacfc \ud504\ub9ac\ubbf8\uc5c4 \uc694\uae08\uc81c \uc0ac\uc6a9 \uace0\uac1d\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uac01 \uadf8\ub8f9\uc5d0 \ud2b9\ud654\ub41c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 \ub9de\ucda4\ud615 \uc811\uadfc\uc740 \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \uc774\ud0c8\ub960\uc744 \uc904\uc774\ub294 \ub370 \uae30\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<h2>3. SaaS \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c\uc758 KPIs \uc801\uc6a9 \uc0ac\ub840<\/h2>\n<p>\n        SaaS \uae30\uc5c5\uc740 \ub2e4\uc591\ud55c KPIs \ubc0f \ub370\uc774\ud130 \ubd84\uc11d \uae30\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac \uacb0\uc815\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \ub300\ud55c \uba87 \uac00\uc9c0 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<h3>3.1 \uc131\uacf5\uc801\uc778 \uac00\uc7a5\uc790\ub9ac\uc5d0 \uc704\uce58\ud55c SaaS \uae30\uc5c5 \uc0ac\ub840<\/h3>\n<p>\n        A\uc0ac\ub77c\ub294 SaaS \uae30\uc5c5\uc740 MRR\uacfc churn rate\ub97c \uc8fc\uae30\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uc5ec \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc744 \uac15\ud654\ud558\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uace0\uac1d \uc138\ubd84\ud654\ub97c \ud1b5\ud574 \uc774\ud0c8 \uc704\ud5d8\uc774 \ub192\uc740 \uace0\uac1d\uc744 \uc870\uae30\uc5d0 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec 6\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uace0\uac1d \uc774\ud0c8\ub960\uc744 20% \uac10\uc18c\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<h3>3.2 \uc608\uce21 \ubd84\uc11d\uc744 \ud1b5\ud55c \ub9e4\ucd9c \uc99d\ub300 \uc0ac\ub840<\/h3>\n<p>\n        B\uc0ac\ub77c\ub294 SaaS \uae30\uc5c5\uc740 \uc608\uce21 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc758 \uad6c\ub9e4 \ud328\ud134\uc744 \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc81c\ud488 \uac1c\uc120\uacfc \uc2e0\uaddc \uae30\ub2a5 \uac1c\ubc1c\uc5d0 \uc8fc\ub825\ud558\uc5ec \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, MRR\uc774 30% \uc99d\uac00\ud558\uc600\uc73c\uba70 \uc2e0\uaddc \uace0\uac1d \uc720\uce58\uc5d0 \uc131\uacf5\ud588\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<h2>4. \uacb0\ub860<\/h2>\n<p>\n        SaaS \ube44\uc988\ub2c8\uc2a4\uac00 \uc131\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs)\ub97c \uc774\ud574\ud558\uace0 \uc774\ub97c \uae30\ubc18\uc73c\ub85c \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. MRR, CAC, Churn Rate, LTV\uc640 \uac19\uc740 KPIs\ub294 SaaS \uae30\uc5c5\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uace0 \uc131\uc7a5\ud558\uae30 \uc704\ud55c \uc911\uc694\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c KPIs\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\uba74, SaaS \uae30\uc5c5\uc740 \uace0\uac1d \ub9cc\uc871\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0 \uc7ac\ubb34 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<p>\n        \ub530\ub77c\uc11c SaaS \uae30\uc5c5\uc740 \ud6a8\uacfc\uc801\uc778 KPI \uc124\uc815 \ubc0f \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud574 \ub098\uac00\uc57c \ud558\uba70, \uc774\ub97c \ud1b5\ud574 \ubcf4\ub2e4 \ub098\uc740 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.\n    <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Software as a Service (SaaS) \ubaa8\ub378\uc774 \uc810\uc810 \ub354 \uc778\uae30\ub97c \ub04c\uace0 \uc788\ub294 \uc9c0\uae08, \uae30\uc5c5\ub4e4\uc740 \uc774 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc81c\uacf5\ub418\ub294 \uc11c\ube44\uc2a4\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud558\uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \uac83\uc774 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(Key Performance Indicators, KPIs)\ub294 \uc774\ub7ec\ud55c \ubd84\uc11d\uc758 \ud575\uc2ec\uc801 \uc694\uc18c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 SaaS \uae30\uc5c5\uc774 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub2e4\uc591\ud55c KPIs, \uc774\ub7ec\ud55c \uc9c0\ud45c\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\uc2dd, \uadf8\ub9ac\uace0 &hellip; <a href=\"https:\/\/atmokpo.com\/w\/41975\/\" class=\"more-link\">\ub354 \ubcf4\uae30<span class=\"screen-reader-text\"> &#8220;035. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs), \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8 \ub3c4\ucd9c&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[237],"tags":[],"class_list":["post-41975","post","type-post","status-publish","format-standard","hentry","category-saas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>035. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs), \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8 \ub3c4\ucd9c - \ub77c\uc774\ube0c\uc2a4\ub9c8\ud2b8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atmokpo.com\/w\/41975\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"035. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs), \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8 \ub3c4\ucd9c - \ub77c\uc774\ube0c\uc2a4\ub9c8\ud2b8\" \/>\n<meta property=\"og:description\" content=\"Software as a Service (SaaS) \ubaa8\ub378\uc774 \uc810\uc810 \ub354 \uc778\uae30\ub97c \ub04c\uace0 \uc788\ub294 \uc9c0\uae08, \uae30\uc5c5\ub4e4\uc740 \uc774 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc81c\uacf5\ub418\ub294 \uc11c\ube44\uc2a4\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud558\uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \uac83\uc774 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(Key Performance Indicators, KPIs)\ub294 \uc774\ub7ec\ud55c \ubd84\uc11d\uc758 \ud575\uc2ec\uc801 \uc694\uc18c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 SaaS \uae30\uc5c5\uc774 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub2e4\uc591\ud55c KPIs, \uc774\ub7ec\ud55c \uc9c0\ud45c\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\uc2dd, \uadf8\ub9ac\uace0 &hellip; \ub354 \ubcf4\uae30 &quot;035. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs), \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8 \ub3c4\ucd9c&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atmokpo.com\/w\/41975\/\" \/>\n<meta property=\"og:site_name\" content=\"\ub77c\uc774\ube0c\uc2a4\ub9c8\ud2b8\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-08T12:38:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-26T06:35:22+00:00\" \/>\n<meta name=\"author\" content=\"root\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bebubo4\" \/>\n<meta name=\"twitter:site\" content=\"@bebubo4\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"root\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/atmokpo.com\/w\/41975\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/atmokpo.com\/w\/41975\/\"},\"author\":{\"name\":\"root\",\"@id\":\"https:\/\/atmokpo.com\/w\/#\/schema\/person\/91b6b3b138fbba0efb4ae64b1abd81d7\"},\"headline\":\"035. SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs), \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8 \ub3c4\ucd9c\",\"datePublished\":\"2024-11-08T12:38:03+00:00\",\"dateModified\":\"2024-11-26T06:35:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/atmokpo.com\/w\/41975\/\"},\"wordCount\":98,\"publisher\":{\"@id\":\"https:\/\/atmokpo.com\/w\/#organization\"},\"articleSection\":[\"Saas\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/atmokpo.com\/w\/41975\/\",\"url\":\"https:\/\/atmokpo.com\/w\/41975\/\",\"name\":\"035. 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SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPIs), \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8 \ub3c4\ucd9c - \ub77c\uc774\ube0c\uc2a4\ub9c8\ud2b8","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atmokpo.com\/w\/41975\/","og_locale":"ko_KR","og_type":"article","og_title":"035. 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SaaS \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(Key Performance Indicators, KPIs)\ub294 \uc774\ub7ec\ud55c \ubd84\uc11d\uc758 \ud575\uc2ec\uc801 \uc694\uc18c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 SaaS \uae30\uc5c5\uc774 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub2e4\uc591\ud55c KPIs, \uc774\ub7ec\ud55c \uc9c0\ud45c\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\uc2dd, \uadf8\ub9ac\uace0 &hellip; \ub354 \ubcf4\uae30 \"035. 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